|
Active Server Pages Active Server Pages (ASP) is a Microsoft™ product. Abbreviated as ASP, a specification for a dynamically created Web page with a .ASP extension that utilizes ActiveX scripting -- usually VB Script or Jscript code. When a browser requests an ASP, the Web server generates a page with HTML code and sends it back to the browser. Browser Short for Web Browser, a software application used to locate and display Web pages. The two most popular browsers are Mozilla Firefox and Microsoft Internet Explorer. Both of these are graphical browsers, which means that they can display graphics as well as text. In addition, most modern browsers can present multimedia information, including sound and video, though they require plug-ins for some formats. Browser Compatibility A term that compares the way a Web page looks on one Web browser as opposed to another. Usually this is done with Microsoft Internet Explorer (MSIE) and Mozilla Firefox , but can also refer to cross-platform compatibility. (For example, the way a page renders or displays on a Windows system as opposed to a Mac.) The reason these incompatibilities exist is due to the way a browser interprets the Web page's code (HTML). The differences may vary in severity, but they're enough to annoy some Web designers and sometimes even their clients to the point in which great time and energy is spent in making a website compatible with any browser on any type of system. Browser compatibility is also used in conjunction with (and should not be confused with) the term browser support. Oakville Home Cascading Style Sheet (CSS) CSS, short for Cascading Style Sheets, a new feature being added to HTML that gives both website developers and users more control over how pages are displayed. With CSS, designers and users can create Style Sheets that define how different elements, such as headers and links appear. These Style Sheets can then be applied to any Web page. ColdFusion (CFML) CFML short for ColdFusion Markup Language, a proprietary markup language developed by Allaire for use with ColdFusion. CFML is a tag-based Web scripting language supporting dynamic Web page creation and Database access in a Web server environment. In the language, ColdFusion tags are embedded in HTML files. The HTML tags determine the page's layout while the CFML tags import content based on user input or the results of a database query. Files created with CFML have the file extension .cfm. Cookie A message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server. Customer Relationship Management (CRM) Customer Relationship Management (CRM) is an all-inclusive approach to building customer loyalty. It incorporates every area of business that either affects or comes into contact with customers. CRM enables businesses to manage all aspects of a sale from the generation of a lead, to the closing of a sale, to the development of loyal clients through communication, service, and predicting customer needs. Database Often abbreviated DB. A collection of information organized in such a way that a computer program can quickly select desired pieces of data. You can think of a Database as an electronic filing system. DNS Short for Domain Name System (or Service), DNS is an Internet service that translates domain names into IP addresses. Because domain names are alphabetic, they're easier to remember. The Internet however, is really based on IP addresses. Every time you use a domain name, therefore, a DNS service must translate the name into the corresponding IP address. For example, the domain name www.example.com might translate to 198.105.232.4. Dynamic (Content) Oakville Home Information on a website or Web page that changes often, usually daily and/or each time a user reloads or returns to the page. Content that is also structured based on user input. For example, when you search on some keywords on a search engine, the resulting page you get is a "dynamic" page, meaning the information was created based on the words you typed into the form on the previous page. Dynamic websites are usually driven by Web application environments such as Microsoft ASP or Allaire's ColdFusion, and the content is taken from a database each time a page request is made. Frames A feature supported by most modern Web browsers than enables the Web author to divide the browser display area into two or more sections (frames). The contents of each frame are taken from a different Web page. Frames provide great flexibility in designing Web pages, but many designers avoid them because they are supported unevenly by current Browsers. Frames make it near impossible for Search Engines to accuratley link toWeb pages. Frame-based websites are also not Accessible by impaired users. File Transfer Protocol (FTP) Common procedure used for downloading and uploading files over the Internet. With FTP you can log in to another Internet site and transfer (send or receive) files. Some sites have public file archives that you can access by using FTP with the account name "anonymous" and your e-mail address as the password. This type of access is called anonymous FTP. Macintosh users use a program called Fetch; one of the FTP programs for Windows is called WS-FTP. Home Page The main page of a website. Typically, the home page serves as an index or table of contents to other documents stored at the site. HTML HTML stands for Hyper Text Markup Language, is the authoring language used to create documents on the World Wide Web. Includes Includes refer to an element of code. IP / IP Address A numerical identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a 32-bit numeric address written as four numbers separated by periods. Each number can be zero to 255. For example, 209.200.81.191 is the IP address for the Oakville website. JavaScript A client-side Scripting Language originally developed by Netscape to enable Web authors to design interactive sites. Although it shares many of the features and structures of the full Java language, it was developed independently. JavaScript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. JavaScript is endorsed by a number of software companies and is an open source language that anyone can use without purchasing a license. It is supported by recent browsers from Mozilla and Microsoft, though Internet Explorer supports only a subset, which Microsoft calls Jscript. Oakville Home Key Words / Key Phrases Words or sets of words used to improve ranking in search engines when those words are phrases are entered by a user. For example, if a person does a search for "pet supplies", while a person who has the key word "pet" in his page, the page with the key phrase "pet supplies" will be ranked higher in the search results. Meta Tags A set of optional HTML tags that are used to specify information about a Web document. Some search engines such as Google use "spiders" to index Web pages. These spiders read the information contained within a page's META tags. So in theory, an HTML or Web page author has the ability to control how there site is indexed by search engines and how and when it will come up on a user's search. META tags can also be used to specify an HTTP or URL address for the page to "jump" to after a certain amount of time. This is known as Client-Pull. What this means, is a Web page author can control the amount of time a Web page is up on the screen as well as where the browser will go next. Here's a look at the syntax for search engine indexing: Here's a look at the syntax for Client Pull: this will "refresh" or change to the URL specified in 30 seconds. Operating System The most important program that runs on a computer. Every general-purpose computer must have an operating system to run other programs. Operating systems perform basic tasks, such as recognizing input from the keyboard, sending output to the display screen, keeping track of files and directories on the disk, and controlling peripheral devices such as disk drives and printers. PHP Self-referentially short for PHP: Hypertext Preprocessor, an open source, server-side, HTML embedded scripting language used to create Dynamic Web pages. Files created with PHP have the file extension ".php". Plug-in A hardware or software module that adds a specific feature or service to a larger system. Search Engine A program that searches documents for specified keywords and returns a list of the documents where the keywords were found, most often Web pages. Some popular Search Engines include:
SQL Abbreviation of Structured Query Language, and pronounced either see-kwell or as separate letters. SQL is a standardized query language for requesting information from a Database. SQL Server A Relational Data Base Management System (RDBMS) from Sybase Corporation. SQL Server was designed for client/server use and is accessed by applications using SQL. It runs on OS/2, Windows NT, NetWare servers, VAXen, and UNIX workstations. Generically, any database management system (DBMS) that can respond to queries from client machines formatted in the SQL language. When capitalized, the term generally refers to either of two database management products from Sybase and Microsoft. Both companies offer client-server DBMS products called SQL Server. Server-Side Include (SSI) A type of HTML comment that directs the Web server to dynamically generate data for the Web page whenever it is requested. Oakville Home Secured Sockets Layer (SSL) A protocol that delivers server authentication, data encryption and message integrity. SSL is layered beneath application protocols such as HTTP, SMTP, Telnet, FTP, Gopher and NNTP, and layered above the connection protocol TCP/IP. This strategy allows SSL to operate independently of the Internet application protocols. With SSL implemented on both the client and server, your Internet communications are transmitted in encrypted form. Information you send can be trusted to arrive privately and unaltered to the server you specify and no other. Static Generally refers to elements of the Internet or computer programming that are fixed and not capable of action or change. The opposite of static is dynamic. Site Map A hierarchical visual model of the pages of a website. Site maps help users navigate through a website that has more than one page by showing the user a diagram of the entire site's contents. Similar to a book's table of contents, the site map makes it easier for a user to find information on a site without having to navigate through the site's many pages. Also, in SEO, a site map can make it easier for a search engine spider to find all a site's pages. Template Page The Template Page is a page built, coded, based on an approved design. This page serves as the model for every page on the website. Web Hosting Web hosting allows your website to be connected to the Internet at high speed via a Web server so its information can be viewed globally through a browser. Metaphorically speaking, renting space on a server is comparable to renting an apartment. For a monthly fee, you reside in that apartment and all maintenance is the responsibility of the property. You also have access to certain amenities that would otherwise be a costly investment. A Web hosting company houses your website on its own secure servers, enabling you to affordably leverage the power of a high-speed network, 24/7 expert monitoring and support, and state-of-the-art technology. Web Server A computer that delivers (serves up) Web pages. Every Web server has an IP address and possibly a domain name. For example, if you enter a URL in your browser, this sends a request to the server whose has that domain name. The server then fetches the page named index.html and sends it to your browser. |